Strong as Steel
I always thought "Strong as Steel" was a Tina Arena song. ...and I just said that out loud.
It turns out that Strong as Steel is also a nutty infomercial about exercising in your kitchen using nothing but GE kitchen appliances. Note: This is not serious!! It has a disclaimer mentioning that lawyers have advised them to put a warning not to try this at home. It is, however, one of the funniest infomercials I have seen for a while. I have written a few posts poking fun at infomercials recently. I can't really do a lot to top this one, it pokes fun at itself. And you've got to love that. It's really quite silly and quite clever.
I mean seriously. Where else would you find Oven Squats, Dishwasher Lunges, and Refrigerator Curls?
Watch the video here:
"Do you find that your butt gets just a little bit bigger every time you go to the kitchen?"
My exercise routine in the kitchen sometimes includes gonking my hand between the water filter and the refrigerator door and hopping about for a bit. And cupboard head butts - I do them whenever I forget to shut the overhead storage area. I wonder if "toaster presses" count? Er... probably not.
The release of the exercise DVD/parody cleverly coincides with a stainless steel upgrade promotion where you can buy GE appliances finished in steel for the same price as white, black or bisque. Plus you can enter a competition here to win a holiday to a number of destinations including Brussels - Belgium, Bilbao - Spain, LA, NY and Seattle. Where would I be going? Duh! Seattle of course!! You can enter the competition without needing to make a purchase.
Strong as steel, baby.