The New York Times & Glamor called them "the anti status symbol". They have been described as meta fashion, whatever that is.
Let's call a spade a spade. Or rather, ThursdayFriday have made a tote bag with a designer bag pic printed on it.
Quite simple, really. Genius.
If New York is going nuts about it then they're going to sell out quicker than you can say "eco-fashion-anti-fashion-meta-hunter-gatherer-anti-status-status-symbol"
These guys are based in Los Angeles, and were nice enough to send a nice piccy of their soon-to-be-sold-out picnic bag.
I love the simplicity of these bags. I also love the concept. Designer bags for everyone!