To buy or not to buy? The question (and answer) is different for everyone. Some people believe in the purity of not buying fans, and that's a valid way to go.
Others believe that fans = profile.
So, under what circumstances should you buy Facebook fans?
The truth is, you can't start a company or launch a brand and have it sit there at 19 fans for 3 months. It's not a good look. In this instance, you would be well advised to boost your fans to at least 1000 while you find new and innovative ways of marketing yourself.
If you are a blogger and wish to be an 'authority' in your area, you could also think about buying fans. Imagine it from your new reader's perspective, you go to the "authority blogger's" Facebook page and find 3 fans. You aren't going to like their page, are you? It's a catch 22 situation. If you have fans, you are more likely to attract fans.
If you are running a short term launch and need to boost fans quickly, buying fans could be a possible option to make sure the campaign reaches as many people as possible.
How to buy facebook fans? That's the easy part. You just select the desired amount, enter your Facebook URL and pay. That's pretty much it. When the fans arrive, it's what you do with your page that counts.
The more fans, the more authority, the more authority, the more buzz, the more buzz, the better the rankings.
There is, of course, no substitute for real engagement and quality content. If you put in the work and your page is worthwhile, it will grow. If not, there is no real point. You want to engage your readers and get them talking, that is worth more than anything. If you sell a product, make sure it is of the highest quality and provide follow-up support and service. Your customers will thank you in the long run.